A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Essay Example

A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Essay Example A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Paper A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Paper Aside from the working techniques being finished by the Nivea Beiersdorf joint, the requirement for a productive examination of the advertising plans utilized the global firm is significant for the achievement of its tasks in the United Kingdom and Thailand. The two nations display an alternate arrangement of societies, just as a shifting exhibit of socioeconomics which significantly influences the STP methodologies being utilized by any organization who wishes to effectively enter the two markets (Kotler, 2003). Nivea Beiersdorf has its decent footing in Europe and infiltrating the British Market would not be that difficult given that the beautifying agents and way of life organization has been there for around sixty years. All things considered, the organization nearness in Thailand, given its very surprising socioeconomics than that of the UK, just as its exceptionally serious beauty care products market would act like a test in the situating technique of Nivea Beiersdorf (2007). The STP systems to be used for the two nations ought to be dissected with most extreme contemplations. These contemplations will thus fall under three fundamental parts: the concentrated, undifferentiated, and the separated techniques (Kotler, 2003). Concentrated Strategies Under this sort of promoting system, the organization, Nivea Beiersdorf needs to think its assets inside explicit market sections of the UK and Thailand (2006c). In view of this, the firm needs to figure out which fragment of the two distinct markets have the better need of market infiltration methodologies. In spite of the fact that Thailand has a grater need of advertising entrance methodologies since Nivea’s nearness there is later and the market development is progressively serious when contrasted with that of the British market, the concentrated procedure can be all the more effectively is utilized in the British market since the organization has been there for very long. Under this sort of showcasing system, rivalry is as of now perceived and little to medium-sized firms which offer a similar promoting blend like Marks and Spencer have the capacity to contend with the organization given that Nivea Beiersdorf was at that point ready to situate itself over the beauty care products advertise as a debut beautifying agents organization. Then again, the concentrated focusing on technique being utilized by Nivea Beiersdorf in the UK is more on the upkeep and improvement of the piece of the pie in the nation just as adapting up to the market development factors that are included (Kotler, 2003). Undifferentiated Strategies Alongside the current concentrated methodologies utilized by Nivea Beiesdorf in the UK and Thailand, under the undifferentiated procedure, the organization situating isn't abundantly removed earnestly in the UK from the effectively settled notoriety and is increasingly worried on the reserve funds that the organization could accomplish. Be that as it may, this objective showcasing methodology can be best utilized in the Thai market out of the elevated level of patriotism of local people towards their nearby items. Utilizing this particular procedure, Nivea needs to situate itself as a nearby brand yet of remote starting point. That is, Nivea should set up itself as an item that isn't entirely different from the nearby ones. This particular methodology is as of now being utilized by the organization to date with a nearby processing plant just as neighborhood workers being utilized. Along these lines, valuation for the results of the organization is improved and investment funds on pro moting can be utilized for different purposes. Despite the fact that, this kind of technique is increasingly helpless to rivalry, the perfect measure of organization cautiousness of the Thai socioeconomics must be painstakingly observed (Kotler, 2003). Separated Strategies Under this sort, the organization is creating a few kinds of items that would explicitly take into account the necessities of the distinctive market fragments present in the two nations. A particular case of this is the scope of items offered by Nivea beside the standard white cream up to sun tan salves, body showers, and so forth. The focusing on procedures being utilized here is an item dependent on the intensive examination of the segment factors that are available in the UK and Thailand. For instance, the British market is made out of a high grown-up showcase fragment with a high discretionary cashflow (2006b). The scope of items to be created for them suits the attributes of this specific space. On the Thai market then again, there are a great deal of the housewife portion with an average estimated salary who is fixated on having white skin, consequently, an alternate arrangement of item contributions should be made for them (2006a). Organization situating consequently can be di rected by the item contributions that will be used by the organization.

Texas Attorney General Research Paper Example | Topics and Well Written Essays - 2000 words

Texas Attorney General - Research Paper Example Secure control demonstrates that the court has submitted an adolescent into the safe adolescent restorative facility’s authority for term of a particular program that can run over a couple of months or numerous years. The confinement of adolescents doesn't mean to be correctional; rather, they get care that is predictable with that of the parent in the protected guardianship. The nearby locale or the state have the obligation of giving entertainment, advising, instruction, appraisal, wellbeing administrations and other required administrations in a youth’s support and prosperity in their guardianship. Reservations in the safe detainment are for the adolescents who represent a danger to the wellbeing of the general population. Status guilty parties like adolescents who are accused of liquor ownership or fleeing from home might be held for just 24 hours or less. There are five kinds of private projects in which adolescents are kept. These projects incorporate camps, detainment, amendments, private treatment and network based. The wide situation assortment alternatives are on the grounds that there is no uniform in these projects (Lissitz, Green, 1975). The young people should be concurred the suitable administrations either in constrainment offices or in the confinement places. The administrations accessible vary from the various offices however by and large, the administrations and projects gave are equipped towards the adolescent needs. The capacity of the offices is to restore the adolescent. The administration that offers essential restoration is instruction and it is obligatory to the confined youth (Marx, 1998). The adolescent offices that run schools, which are exceptionally compelling, give general equivalency confirmation planning, secondary school educational program, specialized curriculum and chances of professional preparing. The issues of significant worries in these focuses are incapability and congestion. The offices can make unsteadiness in regards to straightforward coordinations and become insecure and it becomes

How to Make a Paper Longer the Smart Way

How to Make a Paper Longer the Smart Way (36) Meeting an essay’s required page or word count can sometimes be a struggle, especially if you’re juggling multiple papers or exams. In a pinch, students often rely on tricks like increasing margin size or making their font slightly bigger. Though these tricks do increase page length, there are easier (and smarter) ways to write a longer, high-quality essay. Making a paper meet minimum word or page counts doesn’t have to be an agonizing processâ€"you can add length while also adding clarity and depth. Here are 10 tips on how you can write a longer and a smarter essay, even if the deadline is fast approaching: Tip #1: Look Back at Your Prompt/Rubric/etc. If you’ve been provided a comprehensive prompt or rubric for an essay, read it, and read it again. Think about the following: Did you answer all of the questions in the prompt? Did you provide supporting evidence to back up whatever claims you made? Did you leave out any information that might increase the reader’s understanding of your argument? Did you meet all requirements (besides length) for the paper? If the answer isn’t a decisive “yes” to every question on this list, go back and revise. Tip #2: Go Back Through Your Introduction and Conclusion Often times, ideas evolve while writing a paper. If the first thing you wrote was the introduction, go back and reread the first paragraph. You might decide that you left out key information that aids the reader in understanding your argument. When looking back on the conclusion, make sure you’ve both summarized the main points within the essay and provided your reader with a solution to consider. If you don’t feel you’ve done this, go back through and revise the paper. Tip #3: Have Someone Proofread Your Essay Even if you’re short on time ask a friend, sibling, or parent to read through your paper, specifically noting any points they find confusing. Then, go back and revise the parts that were unclear, adding in more information to provide readers with further clarity. You have a more comprehensive understanding of what you’re writing about than your reader, so having someone else look over your paper can be a helpful way to ensure that you haven’t missed any important details. Tip #4: Use Quotations Chances are, you have already used quotes in your paper. Quotations are a great way to enhance your argument while also driving up a paper’s word count, but don’t add quotes just for the sake of doing so. If you’re short on words, read through your source materials again to see if you’ve missed any valuable quotes. You can also do a little more research to see if there are any other sources you can add to provide the reader with more evidence toward your argument. Longer quotes aren’t necessarily better, but if you’re really in a bind, you might want to lengthen some of the quotes that are already included. Tip #5: Review Your Outline Did you make an outline to plan the essay when you first started? Go back through that initial outline and make sure you’ve hit all of your intended points. It’s possible that you’ve left out an important piece of your argument that would both increase page count and make for a better essay. Tip #6: Include More Transitional Phrases Graders often look for traditional words linking sentences to each other, like “therefore,” “even though”, and “on the other hand.” Read through your essay and make sure the sentences flow smoothly into each other. If they don’t, go back and add in transitional phrases like the ones listed above. Your writing will be easier to read, and you’ll get closer to the minimum page requirement in the process. Tip #7: Read Your Paper Out Loud This might sound like a silly tip, but when you read your paper out loud, you become increasingly aware of any grammatical or syntactical issues. When you rephrase sentences to fix these, you might end up increasing the paper length a bit. In the process of reading out loud, you also might realize that you didn’t include sufficient details within a particular paragraph. If that’s the case, go back in and add more to increase length. Tip #8: Take a Break From Your Essay You’ve probably been staring at your computer screen for hours, hoping words will magically pop into your head. Take a break. Eat a snack, go for a walk, or talk to a friend on the phone. You’ll come back to the essay with a fresh perspective after some time away, and you might have new ideas after you’ve had time away from your paper. Tip #9: Ask Your Instructor for Help Most teachers, teaching assistants, and professors are willing to look over papers for students before the final submission date. If there is still time, ask if you can make an appointment to go over your paper or head over to office hours. Your instructor might offer tips on how to better answer the prompt, and this in turn may also increase the word count of the paper. Tip #10: Use multiple examples to back up your argument If you’ve only used one source or anecdote to explain a given point, find a second source to provide additional evidence for the reader. This method will help drive up a paper’s word count while also providing further support for your argument. Although hitting a minimum page count can sometimes be challenging, you can do it the smart way by increasing the information you provide to the readerâ€"there’s no reason to resort to tricks like increasing line spacing or font size. If you’re really in a bind at the last minute, you might want to break up some of your paragraphs. This increases length while also making text more manageable for a reader. But after going through the tips on this list, your paper should be adequate in length without you having to even consider spacing.

Love In Sonnet 43 - 1089 Words

Compare the methods the poets use to explore the ideas about love in ‘Sonnet 43’ and ‘Sonnet 116’ In ‘Sonnet 43’ and ‘Sonnet 116’, both Browning and Shakespeare present love as eternal using biblical allusion. ‘Sonnet 43’ is a love letter to the speaker, who is the poet (Elizabeth Barrett Browning) to her beloved. The title suggests that this is her 43rd declaration of her love to her beloved which shows that the love she has for her beloved is so intense, that it inspired her to write numerous poems – her beloved was her muse. Browning introduces the poem using a question as she asks, ‘How do I love thee?’ which provides an assurance to her lover of her love as well as proving the sincerity of the speaker; she expresses a tone of euphoria†¦show more content†¦Both poets use metaphors in their poems. Browning’s uses of abstract nouns are perceptible as she uses abstract nouns to exhibit the extent of her love to her beloved. Their love is described to reaching the highest spiritual level of ‘the ends of Being and Ideal Grace’ –Ideal Grace is a common reference to God’s love which implies that she loves him to the limits of God’s love and it is beyond the physical and belongs to the realm of spirituality. Moreover, Browning uses abstract nouns to show that love is continuous and perhaps a sustenance as she declares, ‘I love thee with the breath, smiles, tears, of all my life!’ This insinuates that her love is almost a necessity as it has a strong hold over her; her love for her beloved is what makes her alive. Browning’s passion for her lover even in suffering, ‘I love thee with passion†¦ In my old griefs†¦ and with my childhood’s faith’ is displayed as she loves him with purity and innocence like a child who believes in saints. A child’s hope and faith is pure and innocent before they grow up and become cynical. Her ‘old griefs’ is referring to when she was grieving after her belov ed brother Edward drowned while on an enforced break with her in Torquay. Browning presents her husband as her saviours as he was known as the person to haveShow MoreRelatedSonnet 43 : How Do I Love Thee804 Words   |  4 PagesHeidi Fish Mrs. Holthaus Advanced Comp. 6 October 2017 Sonnet 43: How Do I Love Thee? â€Å"How Do I Love Thee?† is just one of the many love poems that Elizabeth Browning had written in her lifetime. It expresses the unconditional love she has for her husband by listing the many ways she loves thee. Browning lists these ways by using a sonnet layout, many metaphors, and daily situations. There are many different poetry forms, one being a sonnet. It originates from the Italian word ‘sonetto’, whichRead MoreCompare the Ways Love Is Presented in Sonnet 43 and Ghazal1292 Words   |  6 PagesCompare the way love is presented in ‘Sonnet 43’ and ‘Ghazal’ Both poems, Sonnet 43 and Ghazal convey emotions and passionate feelings of love in different ways. Sonnets and Ghazals are poem that are meant to express strong feelings of love. Khalvati and Barrett Browning chose them to illustrate their loving feelings to their lovers. Barrett Browning does not correctly carry out all the rules of Sonnets in her poem which gives an effect that she would do anything for her lover and that thereRead MoreWhen I read Sonnet 43, How do I love thee? I was very impressed with it. I have read a lot of600 Words   |  3 Pages When I read Sonnet 43, How do I love thee? I was very impressed with it. I have read a lot of things about love, and I do know a lot about love as well. When reading it, I was very intrigued with how much the writer described their love for this person, and the depths they went to describe it as well. It is a true love from what I can read, especially from the lines I love thee to the depth and breadth and height, I love thee purely, as they turn from praise. I love thee with the passionRead MoreExamine the Ways in Which Poets Portray the Experience of Love in 2 Poems That You Have Read. You May Wish to Explore the Types of Love, the Effects of Love and How the Poets Use Language and Structure.896 Words   |  4 PagesExamine the ways in which poets portray the experience of love in 2 poems that you have read. You may wish to explore the types of love, the effects of love and how the poets use language and structure. In Havisham and Sonnet 43 we are given a good idea of how two poets can have different opinions on the experience of love. Havishams experience of love is violent with dark implications of death â€Å"Beloved sweetheart bastard.† The plosive alliteration of B emphasises her hatred towards her ex andRead MoreDependency of Love954 Words   |  4 PagesLove is the ubiquitous force that drives all people in life. If people did not want, give, or receive love, they would never experience life because it is the force that completes a person. People rely on this seemingly absent force although it is ever-present. Elizabeth Barrett Browning is an influential poet who describes the necessity of love in her poems from her book Sonnets from the Portuguese. She writes about love based on her relationship with her husband. Her life is dependent on him, andRead MoreCompare Hour and Sonnet 431410 Words   |  6 PagesHigher English Paper Section A – Question 7 â€Å"Hour compared with Sonnet 43† Both poems are about love. Hour presents love as being times enemy, whereas, Sonnet 43 presents love as absolute and unconditional. Both poets see love as being precious and worth more than life itself. Barrett Browning shows love as lasting forever, but Duffy feels that love can’t last forever. Sonnet 43 is an old fashioned poem; you can see this from the form. It uses iambic pentameter which creates the feeling ofRead MorePablo Neruda and Love962 Words   |  4 PagesLove, to many people, is a very simple thing, an easy emotion, but to Neruda it is a whole different animal. While it brings pictures of pure joy and happiness, it conveys something that seems so strange and obscure to a normal perception. Neruda has a way of showing love more realistically compared to the fairy tale love that everyone thinks of. Throughout Neruda’s poems he defines love as something extremely complex that is unpredictable in its ways. He makes love seem very back-and-forth, as ifRead MoreCarol Ann Duffy Valentine1203 Words   |  5 Pageswill be exploring the use of language and imagery in the poem ‘Valentine’ by Carol Ann Duffy to emphasise certain emotions within the text. This poem refers to the dark side of love and relationships several times, for example; â€Å"I ts fierce kiss will stay on your lips.† This creates a different atmosphere to the stereotypical love poems, which are known for their mention of red roses and satin hearts. Although the title gives us an impression of a clichà ©-filled poem, as we continue reading, the poem seemsRead MoreEssay on Comparison Between the Great Gatsby and Ebb Sonnets1078 Words   |  5 Pagestexts ‘The Great Gatsby’ by F.Scott Fitzgerald and ‘Sonnets from the Portuguese’ by Elizabeth Barrett Browning explore the ideas of aspirations and identity developing a deeper understanding of the texts. Both texts share these ideas through the characters and the values of idealism and hope, and personal voice and identity. Although the two texts are separated in time and context, they both reflect the world of the text and composer. ‘Sonnets from the Portuguese’ was written during the 19th CenturyRead MoreSonnet 431462 Words   |  6 PagesSonnet 43 (Sonnets From the Portuguese) BY Elizabeth Barrett Browning How do I love thee? Let me count the ways. I love thee to the depth and breadth and height My soul can reach, when feeling out of sight For the ends of Being and ideal Grace. I love thee to the level of every day’s Most quiet need, by sun and candle-light. I love thee freely, as men strive for right; I love thee purely, as they turn from praise, I love thee with the passion put to use In my old griefs, and with

4 Gratis Top-Quality Essay Resources to Produce a Reliable Paper

Essays are mandatory in colleges. In fact, you will have to write several of them for each of the subjects that make up your course. Professors use the essays to gauge the students’ understanding of the concepts taught in class, and the students are required to use their lecture notes, textbooks, and other research materials to deliver the best papers. Essays have a huge role to play in a student’s overall grades, and this makes taking the time to write the best essays very important. Essays, however, are not rated just on their relevance to the subject matter. Other aspects such as proper diction and the ability to communicate one’s ideas smoothly influence your score as well. To help you in this regard, here are 4 essay resources to help you produce academic papers of the highest quality. 1.   Longman An essay is basically a combination of words that communicate an idea. Getting your words right is, therefore, very important so as to ensure you communicate the ideas in your essay effectively. Using a word wrongly or using a wrong word all together can interfere with the quality of your essay, and this makes looking up the exact meaning of the words that you find difficult very important as you write your essay. Students can rely on Longman dictionary to get the exact meaning of the words and phrases they find challenging. Longman dictionary doesn’t just tell the meaning of a certain word or phrase, it explains how that word or phrase can be used in a sentence, and this helps a student to better structure their essays. 2.   Corpus This is another online resource that is helpful for students as they write their academic papers. Sometimes, a student is not sure whether he or she has used a particular word in the right way, and when this happens, you can check it with the help of corpus. Corpus has almost all the words that make up the English language, and you can use it to check the meaning and the right way to use these particular words in a sentence. 3.   Thesis Builder When writing academic papers, students are required to come up with strong thesis statements that summarize the entire essay. Your thesis statement should be powerful enough to capture that attention of the reader, your professor, in this case, and get them excited about the rest of the essay, and this online tool will help you produce great thesis statements for your essay. You have to provide the topic and supporting arguments to generate the statements. 4.   Citation Machine Students are required to support the arguments in their essays with relevant scholarly sources. The students are also required to cite these sources in a certain way. Finding the right references and citing them accordingly can be quite challenging, but with the help of this online resource, you can effectively provide the references for your essay. All a student needs to do is to provide the relevant parameters, and Citation Machine will generate the references on its own. You will get a poor score in your essays if you ignore little things such as the proper word usage and references. Use the above-mentioned tips to improve the quality of your academic papers.

Research Methods in Health and Social Care Free Essays

Research Methods in Health and Social Care Critical review of quantitative research Majid,S. Foo,S. Luyt,B. We will write a custom essay sample on Research Methods in Health and Social Care or any similar topic only for you Order Now Ahang,X. Theng,YL. Chang,YK. Mokhtar,IA. (2011) Adopting and evidence-based practice in clinical decision making: nurses’ perceptions, knowledge , and barriers. Journal of the Medical Library Association 99(3) PP229-236. This essay will be a critical review on the study conducted by Majid et al (2011). The article which is titled ‘Adopting evidence-based practice in clinical decision making: Nurses’ perceptions, knowledge, and barriers’. Investigates the attitudes of Singaporean nurses regarding; evidence based practise. The researchers wanted to identify how the nurses informed were about evidence base practice. They also wanted to identify how the nurses researched literature. Evidence based practise is about good practice and improving the quality of care, this is achieved through a combination of evidence and professional expertise, integrated into clinical practice (Baker, 2012). The study reveals that the majority of nurses working in public hospitals in Singapore have positive attitudes towards evidence based practice. Literature review A literature review is a complete study and understanding of research literature that researchers examine prior or during their research study (Aveyard, 2010). Majid, et al. (2011) looked at a wide range of literature within their research, it is imperative for researchers to look at numerous research related to their research topic to gain an insight on how they conducted their study and the conclusion that was identified from the study (Aveyard, 2010). Literature reviews should have a sufficient amount of studies considered. Majid, et al. (2011) looked at a total of twenty two studies, by reading a sufficient amount of studies this ensures that the researcher does not get a misleading picture of the topic (Aveyard,2012). The sources used within the literature were relatively old; these old sources may not be relevant to current times. Literature reviewed should not be more than five years old as attitudes and beliefs change frequently meaning the studies could not be relevant to current attitudes and beliefs (Godshall, 2010). Majid, et al. 2011) found from their literature search that the general view on evidence based practice was positive. This could question whether Majid, et al. (2011) conducted a systematic review of the literature as there was no mention of any research which found that nurses found a negative view on evidence based practice (Houser,2008). The studies mentioned in the literature at were not conducted within the southeast of Asia therefore Majid, et al. (2011) wanted to investigate attitudes towards evidence based practice from the southeast of Asia. This gives justification for the study as there have only been studies conducted in North America, Europe and other developed western countries. Majid, et al. (2011) wanted to compare the result from their study with the previous studies. Majid, et al. (2011) also discovered that most of the literature that was reviewed shared the same findings on barriers to evidence based practice. The healthcare professionals claimed that lack of time was the barrier to acception, adoption and implementation of evidence based practice. Majid, et al. 2011) in addition recognised that only a few studies that they researched had explored the literature searching skills of nurses Literature reviews should be systematically y reviewed to ensure that the research reviews are reliable (Graziano and Raulin, 2007). Majid, et al. (2011) did not state whether the studies that were looked at were systematically or peer reviewed. Approach and Methodology The study was a primary study however did look at survey instrument used by other previous evidence based practise studies. Majid, et al. (2011) used a quantitative method of research. Quantitative research methods require finding a variable for concepts, operationalising them in the study and measuring them (Grix, 2010). Majid, et al. (2011) study did this by using a survey questionnaire as a means of collecting data. The questions were compiled by a team comprising information studies faculty at the Nanyang Technological University and nursing representatives from the National University hospital. Making the questionnaire unbiased towards the researchers. Marczyk, et al. (2005) states that it is important for all research to not be biased towards the researchers. Quantitative research methods are objective as it uses measurements and analysis of statistical data to answer the study question. The researchers’ opinions do not affect the outcome of the study, ensuring that the study is unbiased. Another advantage is quantitative research uses numbers and statistics which is understood universally (Houser,2008). The researchers have clearly described how they implemented their research in the methods section; the study is easily replicable as it uses a survey questionnaire to collect data. However the research study would have been better if they used qualitative methods to find out the nurse’s perceptions, knowledge and barriers towards evidence based practice in clinical decision making. Majid, et al. (2011) could have interviewed some of the participants to get detailed descriptions of how they feel about evidence based practice in clinical decision making. This would allow the researches to get an in-depth understanding making the study more valid (Saris and Gallhofer, 2007). Quantitative research is best used for quantifying relationships between variables (Hopkins, 2008). The objective of the study was not to identify relationships between variables instead was to explore the attitudes, awareness and knowledge towards evidence based practice. Some could argue that making this study more suitable for a qualitative study. Quantitative research study should have a hypothesis (Maryann, 2010). Majid, et al. (2011), did not state a hypothesis for their study neither did they define a prediction of what they think was going to be the outcome of the research. Sample The samples used for the research conducted by Majid, et al. (2011) were registered nurses in 2 public hospitals in Singapore. The researchers made 2,100 copies of the questionnaires to be completed, however 1,486 were completed. The response rate was 70% ,for quantitative research a large sample size is essential to ensure that the study is statistically accurate (Houser, 2008). The fact that not all of the questionnaires were completed means that the study cannot be fully generalised as some people did not respond. Also some staff was on annual, medical or maternity leave therefore could not participate again making the study not generalised and potentially biased. Majid, et al. (2011) used two different hospital sites to collect data from; this is a good approach as the views on Evidence based practice may be different in the two hospitals, therefore allowing for a comparison of the hospital views. However this could be a negative as only two public hospitals in Singapore were used, therefore making the study hard to generalise to other hospitals in Southeast Asia. All research must follow ethical guidelines. Researchers must ensure that their research ensures confidentiality, anonymity, legality and professionalism (Grix, 2011). Majid, et al. (2011) had ethical approval from the Domain Specific Review Board, appointed by the National Healthcare Group. The researchers did not have consent forms for the participants; however the participants were made aware that by completing the questionnaire they were giving their consent. The nursing managers were briefed and asked to hand the questionnaires out. There is no evidence that the participants were given a briefing from the nursing managers maybe it could have been more ethical if Majid, et al. (2011) briefed the nurses themselves before asking them to complete the questionnaire. As the questionnaire was self administered the respondents may not have got the reassurance or debriefing needed ( Nosek, et al. 2002). Data collection Data collection must be appropriate, reliable and valid (Houser, 2008). Majit, et al. (2011) used a survey questionnaire. A 5-point liket scale was used in the questionnaires for collecting the nurse’s perceptions on evidence based practice. The advantages of using a likert scale are that the questions are easy to construct, furthermore the likert scale allows for easy comparison of the participants responses. The disadvantage of using a likert scale is the total score of an individual’s response does not have a clear meaning as a total score can be fixed by a variety of answer patterns (Kothari, 2004). Survey questionnaires require the participants to answer questions presented to them. The questionnaire was self administered, which allows for anonymity and less control from the researcher (Mitchell and Jolley, 2012). The first set of questions were demographic questions which as education, job title and length of experience. Majid, et al. (2011) used the results from the demographic information collected to identify a relationship between the demographic information and the ability to undertake evidence based practice activities and other related activities. Another advantage of the survey questionnaires are that a large sample group was targeted within a small space of time. The surveys were collected within a2-week period. Maybe if they waited 3-weeks they might have had a greater response rate. Lastly survey questionnaires are easily replicable as the questions are standardised therefore making them a good method of research (Mitchell and Jolley, 2012). The disadvantages of using survey questionnaires for data collection includes respondents of are usually unreliable as the participants may not have time to complete the survey. Majid, et al. (2011) had a response rate of 70%. In addition research is also prone to the Hawthorne effect as the participants know that they are being tested, they may not answer the questions on the questionnaire truthfully (Waltz et al, 2010). This may mean the study To assess the nurses’ ability to search databases a hypothetical top was presented to the nurses, with 5 possible search statements and were asked to choose the most appropriate search statement. The validity of this method of measuring their ability to search a database could be questioned. Results The results are presented in table form making the data easy to analyse Majid, et al. (2011) seemed to make assumptions about the beliefs and attitudes towards evidence based practice. The result percentages are too close together. The results from the questions asked about beliefs and attitudes towards evidence based practice showed that 64. 3% of the nurses either disagreed or strongly disagreed with the statement that they preferred using traditional methods than new patient care approaches. Majid, et al. (2011) failed to account for the 35. 7% of respondents who didn’t disagree or strongly disagree. Majid, et al. (2011) found that 52. 8% of the nurses disagreed with the statement that they do not like people questioning their clinical practices that are based on established methods. From this Majid et al concluded that the nurses were open to adopt new health care approaches. Majid, et al. (2011) again did not take into account the 47. 9% of respondents who did not disagree. Majid, et al. (2011) used a statistical test to investigate possible relationships between the ability to undertake evidence based practice activities and other related variables. Their findings were a weak relationship was found between the ability of nurses to implement evidence based practice and their length of experience. Nurses who had higher qualifications were likely to have better abilities to undertake different evidence based practice tasks. Lastly nurses who attended evidence based practice training were likely to feel more competent in their abilities to implement evidence based practice. Majid, et al. (2011) was able to determine these results using data collected from the questionnaires. . This supports the finding s of the other literature which was mentioned in the literature reviews. Reliability and validity All research studies should have a high reliability and validity. Reliability is the ability to consistently measure what is being measured. Godshall (2010, p. 36) writes that ‘Validity is the ability to measure what is supposed to or is intended to be measured’. To ensure that the content of the questionnaire was valid Majid, et al. (2011) had the questionnaire reviewed by a team of experts. Majid, et al. (2011) used a large sample size of 1,486 making the study reliable as a large number size is important in ensuring that the research is reliable. However the responses from the questionnaire could not be truthful therefore making the study results unreliable. The results showed that 64% of the nurses expressed a positive attitude towards evidence based practice. 64% is not a large enough percentage to conclude the study.. Majid, et al. (2011) assessed the reliability and content validity of their questions using Cronbach alpha. Questionnaires in general have a low validity as the questions do not explore the topic in depth or detail. Majid et al, 2011 conducted a pilot study to test the survey questions. The feedback received showed that the participants wanted the language and the format of the questions changed. By conducting a pilot study this ensures that the study is reliable and valid. Conclusion and clinical implications The conclusions made from Majid et al, (2011) study were that nurses had a positive attitude towards evidence based practice. However they found adopting evidence based practice difficult due to barriers which effect adaptation of evidence based practice. Majid, et al . (2011) suggest that hospital management arrange evidence based practice training and providing time off from work to learn and put into practice new techniques. To summarise the study was a conducted well, the study is easily replicable, although to further the study Majid, et al. (2011) should have considered using a mixture of quantitative and qualitative methods. Majid,et al. (2011) could have interviewed the nurses to get a further insight into the nurses attitudes and beliefs. Reference List Aveyard. H, 2010, Doing a Literature review in health and social care. A practical guide. 2nd ed, New York: Open university press. Baker. J, 2012, Evidence-Based practice for nurses, London: Sage Publications. Bowling. A and Ebrahim. S, 2005, Handbook of health research methods, Berkshire: Open University Press. Godshall. M. 2012, Fast facts for Evidence Based Practice, Newyork: Springer publishing company. Graziano. M. A and Raulin. L. M, 2007, Research methods a process of inquiry, 6th ed, Boston: Pearson Education. Grix. J, 2010, The Foundations of Research, 2nd Ed, Hampshire: Palgrave Macmillan Hopkins. G. W, 2008, Quantitative Research Design, Sports Science, [online] Available at http://libweb. anglia. ac. uk/referencing/harvard. htm [accessed 16th May 2012]. Houser. J, 2008, Nursing Research: Reading, Using, and Creating Evidence, London:Jones and Bartlett. Kothari. R. C, 2004, Research Methodology: Methods and Technique, 2nd ed, New Delhi: New age international. Marczyk. R. G, DeMatteo. D and Festinger. D, 2005, Essentials of Research Design and Methodology, New Jersey: John Wiley Sons Mitchell. L. M and Jolley. M. J, 2012, Research design explained,8th ed, Wandsworth: Cengage Learning. Saris. E. W and Gallhofer. N. I, 2007, Design,Evaluation and analysis of questionnaires for survey research,Wiley-Interscience Waltz. F. C, Strickland. L. O and Lenz. R. E, 2010, Measurement in Nursing and Health Research, New York:Springer Publishing Company. How to cite Research Methods in Health and Social Care, Essays

Musical Genre in the History and Development of Popular Music

Question: The Blues can be perceived as a single most influential musical genre in the history and development of popular music. Do you agree? Discuss your reasons. Answer: Introduction: The most famous and popular music of American's has had a tremendous and profound effect all across the universe of music. This country since long has seen the continuous rise of the popular styles which have for long had an important and a very vital influence on all kinds of the global culture that includes blues, ragtime, swing, jazz, bluegrass, rock, country, doo wop, soul, gospel, punk, funk, disco, heavy metal, salsa, house, grunge, techno, and the hip hop (Bernstein, 2008). Additionally, the music of the American industry has always been quite supporting and diverse in so many numbers of the famous regional styles like the klezmer, zydeco, and the slack-key. The oldest or the earliest songs which could be well considered as the American most popular music songs, as are opposed to the most famous and popular music refer any of the particular ethnicity or the region, were the sentimental songs by Sir Stephen Foster and also by so many of his peers, plus songs which are meant for its use in the theatrical productions and minstrel shows which featured dancing, singing and the comic performances (Cooper, 2012). In the beginning of the year 1920s and also accelerating in the year 1940s, the blues at that time began very rapidly diversifying into a much broader spectrum of all of the new styles. They also included the energetic style, up-tempo which is called as the rhythm and blues are commonly known as the (RB), a collaboration of the Anglo-Celtic and the blues song known as the country music plus the fusion of spirituals and the hymns with the blues structures known as the gospel music. In the year 1940s, the blues, rhythm and blues and the country fusion which was called as the rock and roll mainly developed, and thus coming all together to dominate the American popular at the start of the year 1960s (Bernstein, 2008). Blues Musical genre in the history: Since long ago, the blues has very deep roots refer the history of the American music industry and background, most particularly in the history of the African-American. This blues has originated on the Southern plantations long ago in the 19th Century (Bernstein, 2008). Its main investors were the ex-slaves, slaves and also the descendants of the slavesplus the African-American people of the sharecroppers who has sung songs when they toiled in the vegetable fields and the cotton fields. It has been until time generally and almost fully accepted that the music has been evolved from the vegetable fields, African spirituals, field hollers, work songs, drum music, rural fife, country dance music and the revivalist hymns (Scaruffi.com, 2016). The singers of the blues bridged on the different realms of the black music plus also bringing together all of the practices and the styles refer the minstrel shows, of ragtime, vaudeville theatres and also of the native and local rural cultures and environments. The first and the foremost blues songs were to be screened and published in the year 1912 were the ever loved and famous Baby Seals Blues, which was at that time written by the ragtime famous artist named Dallas Blues and the Artie Matthews plus written by the Hart Wand who is also called as the white songwriter (Scaruffi.com, 2016). Blues since its inception, in the South, or at the time of the early 20th century, named as "the Blues" was simple and also the expressive forms which had become, at the close of the end of the 1960s, among the most vital, famous and important influences refer the development of the most popular music in America. This Blues have essentially as well as shown in the emotional expression plus is the predominantly a medium vocal - although there are plenty of illustrations of the Blues instrumentals (SAGEE, 2007). Generally, it is always the singer, who tends to express the feelings of the songs which are made by the Blues; and there is the availability of so many of the vocal techniques that are brought into use so as to create the required and the desired effects. There is also availability of a wide range of the Blues instrumentations which accompanies the central vocal demonstration or the performance presentation, i.e. the bending of the strings of the guitar, the ever loved and the classic bottleneck of the blues guitarists, the famous and worldwide loved harmonica which has always been imitating the voice of the humans etc.), and that these clearly characterize the requirements of the Blues performance presentations (SAGEE, 2007). Main reasons of the reasons that the Blues genre has with such a remarkable speed moved forward, has been the economic migration which has been done by millions of the Black workers to the cities of the area of the North from that from the South. The famous Blues has gone with them, and also adapting to the urban environment. Thus the Themes which are extracted from the Blues song has with the passage of time become more and more urban based than ever (Panish, 2004). The single, or the solo bluesman has been with the passage of time joined by so many of the other famous musicians plus the Blues combination (combo) was now born. The harmonica, piano, drums, bass and the most importantly of all of them, the ever loved electric guitar has become the main cornerstone and also the sound of the increasing music and rhythmic intensity among the worldwide listeners (Smith, 2014). Among the major centres of the urban which has been now creating the much more "sophisticated" sounds of the Blues now also included the Atlanta, St. Louis and Memphis. Thus, the most exceptional and world famous Talents were now found that are to be placed at the number of places all across the world. Sir John Lee Hooker also now found a perfect home at the Detroit, later T-Bone Walker the great established in the Chicago and the West Coast produced the best and the most popular ones (Stott, 2013). Muddy Waters, Sonny Boy Williamson, Howlin' Wolf, Little Walter, Elmore James and the Otis Spann also were all established and based there. Blues Music and the Development of popular music Blues has been the number one and has also with the passage of time influenced just about each and everything all across the universe musically that subsequently enhanced and developed. The emergence of this also, later on, came to be well called as the Rhythm and the Blues. The Blues, a stylistic, haunting kind of the instrumental and vocal music, is mainly based upon the use of the 'blue' intentional aberration or the notes or the 'bending' of the scalar tone based on the repetitive pattern, that is always or usually a 12-bar structure. Further, it provided the blues its harmony and the characteristic melody (Panish, 2004). The (RB) Rhythm and Blues have most commonly learned and understood as the main term which has been used to well clearly describe the simple and the sophisticated music of the urban times which grew out and was born from the urbanization of the group Blues that began in the early years of the 1930s (Panish, 2004). The most renowned and the single exponent of such a kind of the development is named as the Louis Jordan, he originally came from a comparatively much smaller band, started to make the Blues-based songs and records with serious humorous lyrics plus a rhythm which is considered as the owing as much for the boogie Woogie as is for the much traditional classic type of the form of blues. Amos Milburn, Louis Jordan, Charles Brown, Floyd Dixon plus even the famous and most loved great, "Big" Joe Turner, at that time were all the leading practitioners of which came to be called as the jump blues (Panish, 2004). In this mix of the RB, there existed so many of the room for all kinds of different band formations - and also so many of the relatively bigger bands as well were being led by the singers who has got much vast previous experience with famous and much renowned and bigger great bandleaders like the Lucky Millender and Count Basie. Jimmy Witherspoon and Joe Turner had earlier spells with the Basie. The relatively smaller kinds of the groups often were dependent and also relied more and more on the individual soloists and earned the spotlight, so many solos were at that time being taken by the tenor sax and the alto players. This is also important to note down that the singers who used the electric guitar, which has played such a huge part, refer for the popularization and the urbanization of the Blues, were often designated and relegated to important roles to accompany (Lipsitz, 2015). When we listen to the famous records of the Charles Brown, for example, and we hear the virtual all of the solos which are played by the all famous Brown on the instrument piano. Many great "jump blues" also came from the T-Bone Walker, with his highly influential guitar and unique work, being all together being very clearly and also undoubtedly in the all-time lead (Litwack, 2004). The often use of the blue notes plus the prominence and the usual use of the call and the response patterns refer the lyrics and the music is the most indicative of all time blues' pedigree of the West African. These blues were influenced by the Western and the American well known and popular music, soon they became vital part of genres of the jazz, ragtime, rhythm, bluegrass and the blues, hip-hop, rock and roll, pop songs and the country music in the United Kingdom, some of the bands which emulated in the United states blues legends, and also the United Kingdom blues which is rock based bands and had very important and influential role all around the year 1960s and further (Hamilton, 2002). The John Lee Hooker combined his style of the blues with the elements of the rock and then playing with the younger musicians which belonged to the white genres, creating an impressive musical style which came to light in the 1971 album named as the Endless Boogie. In a different style which is a particular contrast to Chicago style, which is made as the King's band, brought into use some strong brass type of the support from the trumpet, saxophone, and the trombone, in spite of taking into use the harp or the slide guitar (Fleissner, 2013). The Tennessee-born star named Bobby "Blue" Bland, such as the B. King also straddled the famous RB and the blues genres. The music of the Jug band was all the way popular all over the South since and until the year 1930s (Lee, 2004). The early jug bands which have been variously featured by the guitars, jugs, banjos, mandolins, stringed basses, kazoos, fiddles, harmonicas, washboards and so many of the other each day used appliances got with the passage of time and preference got converted to the into the crude instruments (Lee, 2004). Conclusion: There has been no doubt regarding the fact that the blues has for sure served and been the backbone or the main contender for the spread of all kinds of the styles and also probably for so many of the styles which are yet to come in near future. The blues music has always been the most reflective of the struggle which has been done by the black American so as to reach and achieve the success and fame in the life. Such kinds of the musical forms have all emerged as the main responses to economic, social and also often the state-sanctioned repression and rejection. The situation and the circumstances refer the black American in the history of the America post the Emancipation has very significantly and greatly shaped all kinds of the development of these, America's 1st indigenous products of the music. The famous and very Well-known blues pioneers in the year 1920s like the Blind Lemon Jefferson, Son House, Charlie Patton, Lead belly, and the Robert Johnson most probably at the times p erformed the solo with just the use of a mere a guitar. Very rarely they used to get teamed up with additional fellow beings like the bluesmen so as to perform at the camps, rambling shacks, and the rural juke joints. The rich and famous Blues bands might have evolved early from the gospel choirs, jazz bands, and the jug bands. References Bernstein, C. (2008). Objectivist Blues: Scoring Speech in Second-Wave Modernist Poetry and Lyrics.American Literary History, 20(1-2), pp.346-368. Cooper, B. (2012). Blues and Chaos: The Music Writing of Robert Palmer.Popular Music and Society, 35(1), pp.131-132. Fleissner, J. (2013). Historicism Blues.American Literary History, 25(4), pp.699-717. Hamilton, M. (2002). The Voice of the Blues.History Workshop Journal, 54(1), pp.123-143. Lee, S. (2004). The Jazz Harmonies of Connection and Disconnection in "Sonny's Blues".Genre, 37(2), pp.285-299. Lipsitz, G. (2015). Backwater Blues: The Mississippi Flood of 1927 in the African American Imagination.Journal of American History, 102(1), pp.281-281. Litwack, L. (2004). Jim Crow Blues.OAH Magazine of History, 18(2), pp.7-58. Panish, J. (2004). Twelve Bar Blues.Genre, 37(2), pp.350-352. SAGEE, A. (2007). Bessie Smith: Down Hearted Blues and Gulf Coast Blues revisited.Popular Music, 26(01), p.117. Scaruffi.com. (2016).A History of Blues Music. [online] Available at: https://www.scaruffi.com/history/blues.html [Accessed 10 Jul. 2016]. Smith, S. (2014). Union Blues: Melville's Poetic In(ter)ventions.Genre, 47(1), pp.21-53. Stott, R. (2013). Homesick Blues.Reviews in American History, 41(1), pp.19-24.